Last October the artvehicle editorial traipsed deep into the soul of Moonpig.com looking for opportunities for self-expression. It was a journey of discovery, out of the safety zone and away, like Apocalypse Now meets Finding Nemo. It is a world cloaked in secrecy, a worthy setting for the next Dan Brown epic that links Roswell and The Knights Templar by discovering secret messages in Hallmark greetings cards.
We re-enter this murky world through the portal that is Greetings Today Magazine - specifically January 2010, issue 4, volume 11, which contains an article by Jack Ratcliffe and three fascinating pages of company thinking on the subject of Male Cards. 'It's time to man up' is the very greetings-cardy title that persuades artvehicle to grab its whip and beige hat, finds its exciting theme tune on the iPod, and head off again to analyse the greeting card market. Read on...
From Artvehicle 23
Sarah Morris, Robert Towne
